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PUMA’S FIRST 2-STOREY FLAGSHIP STORE IN SOUTHEAST ASIA WITH QUIRKY LOCAL-INSPIRED ELEMENTS!

PUMA’s latest flagship store at 313@Somerset is unlike any other store in the world: the 2-storey flagship outlet is uniquely Singapore, with local-inspired elements and touches that celebrate Singapore’s local culture and heritage!

The 313@Somerset flagship marks the very first duplex and street-facing flagship outlet in Southeast Asia, and is more immersive than ever. The PUMA flagship store carries the theme of #SINGAPUMA (as in Singapura), with nostalgic engagement zones like HDB-themed installations, photo-ops and more! 

Catch a unique digital rendering of Singapore’s HDB blocks in the in-store light projections, and watch some of Singapore’s most iconic landmarks and landscapes come to life through the outdoor LED screens! 

From now till 28th August 2022, spend a minimum of $150 in-store and you’ll get to “Uncage Your PUMA” by unlocking one of the HDB-inspired metallic letterboxes to redeem an exclusive free gift! Gifts range from pouches, socks, vouchers and more! 

The store features 2 levels, with the first level dedicated to menswear and the second dedicated to womens and exclusive collections. Find exclusive PUMA collections and collaborations with brands like AMI, Dua Lipa, Vogue and more! 

There will also be a Customs Corner where you can customise your PUMA goods with exclusively designed patches. They even have local-inspired patches like Peranakan tiles, shophouses, gem biscuits and more!

 

Address: 313 Orchard Rd, #01-10/11/12/13, Singapore 238895

Opening Hours: 10am-10pm daily

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