If you absolutely love sweet potatoes, you’re going to want to save this new Japanese sweet potato specialty store in Takashimaya! Tucked away in Basement 2 of Takashimaya is Inoue Matsuzo, a specialty kiosk that’s so hidden you won’t be able to find the location on Google or social media yet!
IG: @inouematsuzo
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Inoue Matsuzo offers a selection of sweet treats and dessert snacks all made from Japanese sweet potatoes. One of their signature items is the Sweet Potato (from $4.20) that’s made with finely mashed sweet potato, shaped and then baked before being brushed with a sweet caramelised sugar coating. You can get the Sweet Potato in a Petit size ($4.20/piece) or regular size ($7.20/piece), or in a box set for gifting ($15).
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Another unique offering at the kiosk are the Imo Kenpi: Japanese-style crispy candied sweet potato sticks or “fries”. This is a popular old-style Japanese snack featuring sweet potato that’s cut into thin sticks, fried and coated in syrup, giving a firm and crunchy texture. The Imo Kenpi at Inoue Matsuzo comes in bags priced from $6.80 per 100g. They currently have 4 flavour options: Sweet, Soybean Powder, Sesame and Brown Sugar.
@foodiegoh Inoue Matsuzo at @Takashimayasg🍠 #sweetpotato #sweetpotatoes #sweetpotatofries #snack #snacks #japanesesnacks #japanesesnack
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Inoue Matsuzo is located at Takashimaya Basement 2, in between Anri Bakery and DONQ, so if you’re a sweet potato fan, make sure to save this underrated spot to get your sweet fix the next time you’re in town!
Inoue Matsuzo
Address: Takashimaya, Basement 2, 391 Orchard Rd, Singapore 238872
Opening Hours: 10am-9.30pm daily
