Christmas is right around the corner and to celebrate the year’s most anticipated festive season, ION Orchard has teamed up with Parfums Christian Dior to bring you an enchanting constellation-themed pop-up installation with freebies to collect and tons of IG-worthy moments to capture!
The pop-up is called The Atelier of Dreams, and to spread a little love and Christmas cheer, Dior will also be giving out complimentary cupcakes and lemonade to visitors! The exclusive Christmas cupcakes are provided by The Marmalade Pantry; and the cupcakes and lemonade will also be given out at random days and timings, while stocks last. To officially launch The Atelier of Dreams on 5th November (Friday), there will be a one-night-only line up of outdoor performances with the likes of Catriona Grey and Benjamin Kheng!
Befitting of the name The Atelier of Dreams, the pop-up is truly dreamy and super luxurious. There are three rooms to explore: one of them is a chic Chandelier Room with a giant gold-gilded chandelier accented with countless J’ADORE Dior perfume bottles. This is also where you can explore the exclusive Dior Constellation print up close on the floors and the ceiling.
The mesmerising constellation print is specially designed by artist and friend of the house Tiffany Lovage exclusively for Dior, and you’ll see this print emblazoned across Dior’s Christmas sets as well. Scan the QR code found at the pop-up and discover a special AR Instagram filter where you can play around and see the Dior Constellation come to life at the pop-up!
Move on to the center of the pop-up and you’ll find yourself in an immersive space with the Dior Star constellation photo walls and LED-lit hanging fairy lights—very ArtScience Museum-esque.
The final room is a Dior Dining Room, where you’ll be greeted by a dining table centrepiece, only instead of food there will be various Dior perfume bottles decorating the expanse of the table. Sitting at the table would make the best photo-op if you manage to capture a moment without the crowd.
There will also be exclusive Christmas sets in the beautiful constellation packaging to discover at the pop-up and you can purchase Dior’s makeup sets or perfume bottles like the Miss Dior collection, Dior Sauvage, J’ADORE Dior and more.
Here you’ll find a Dior post box where you can enjoy complimentary postal service with limited-edition Dior stationery and stickers! Mail your completed greeting cards to your loved ones with an exclusive Dior stamp that comes in 3 designs. The Dior stationery, stickers and stamps are provided in limited quantities at random times of the day, while stocks last.
Last but not least, it wouldn’t be Christmas without a Christmas tree wouldn’t it? This year, in place of the conventional tree, Dior has decided to put up a giant Dior Enchanted Star—also featuring the gorgeous navy and gold constellation design. Why a star, you ask? The star is an iconic symbol for the Dior brand and house, and is also a symbol of luck! The Dior Enchanted Star stands at 15-metres tall at ION² (the outdoor space at ION’s Level 1 entrance) and is outfitted with over 20,000 lightbulbs; we’d imagine the star would look absolutely breathtaking once it’s fully lit up at night.
Dates: 5th November 2022-1st January 2023
Address: ION² (outdoor space at ION’s L1 entrance), 2 Orchard Turn, Singapore 238801
Opening Hours: TBC
