Bangkok is not only a mecca for food and fashion shopping, it’s also a haven for beauty lovers! Where Korea has Olive Young, Bangkok has BEAUTRIUM—a mega 4-storey multi-brand beauty flagship store located in the heart of Siam Square!




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BEAUTRIUM is like Thailand’s version of Sephora, except much much bigger, boasting over 1000 local Thai and international brands that you won’t see in Singapore! From makeup, skincare, bath & body items, perfume, health and much more.



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Thailand is famed for their quality and affordable beauty and makeup brands as well, and some popular Thai brands you’ll find in-store include 4U2, 2P Original, Charmiss, Supershades, Cute Press, Merrez’ca, BrowIt, TwentyWendy, Meilinda and more.



Image Credits: BEAUTRIUM
They also have popular international brands from Korea, Japan, USA and Europe, with items you won’t be able to find easily in Singapore such as lilybyred, Mediheal, rom&nd, Round Lab, Real Techniques, espoir, Anua, Barenbliss, and goodal, just to name a few.

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Image Credits: BEAUTRIUM
They even carry beauty items from luxury brands like Chloé, Burberry, Dolce & Gabbana, Jimmy Choo, Karl Lagerfeld, Marc Jacobs, Giorgio Armani, Issey Miyake, kate spade new york, Lanvin, MCM and Mochino, among others. For the full list of brands available at Beautrium, see here.
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Beautrium also offers attractive discounts that change periodically, such as up to 80% off products, mix & match promotions, bundle deals like 3 for 99 baht (~$3.80 SGD); 3 for 199 baht (~$7.60 SGD); 3 for 299 baht (~$11.40 SGD) and so on. If you’re shopping as a tourist, you also get to enjoy up to 4% cashback, and you’re entitled to get a 7% tax refund on a minimum spend of 2000 baht (~$76.70 SGD).
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Beautrium has some 30 outlets across Thailand, but the flagship at Siam Square is the largest. For more things to do in Bangkok, check out the new Jodd Fairs DanNeramit, or thrift your heart out at the 6-storey Bangsue Junction!
Beautrium (Flagship)
Address: Siam Square Soi 7, Khwaeng Pathum Wan, Khet Pathum Wan, Bangkok 10330, Thailand
Opening Hours: 9.30am-8.30pm daily