Presenting its brand-new store concept, The North Face Singapore’s Flagship store will transform the training and retail experience for all fitness enthusiasts looking to find the best outdoor wear to complement and enhance any form of workouts, trainings and outdoor activities. The store will also feature the Outdoor Training Station, as inspired by their Shanghai, China flagship store, as well as a new progressive playground concept to advance the Outdoor Retail Experience
When you think about The North Face, cold weather and high-intensive outdoor activities like mountain climbing and hiking typically comes to mind. The North Face Singapore is here to change that perspective by offering merchandise that will meet all your outdoor needs even in our tropical climate.
While merchandise suited to outdoor activities in our weather is sold in stores, you can also expect to find high-performance merchandise suited for core outdoor activities covering mountaineering, climbing, trail running, hiking and skiing. The conditions of each outdoors training activity are replicated within the retail store space with design elements like the Green wall and equipment like kettle bells and a rock-climbing wall. This innovative concept of the store will transform the retail experience for fitness enthusiasts by allowing them to test-try the best outdoor gear, assess and experience the comfort and durability of the sports apparel right there in store. To further expand their range of performance gear in-store, limited edition pieces of merchandise from Japan and Korea will also be made exclusively available at the The North Face Singapore Flagship Store.
Outdoor Training Station
Now you may be wondering what exactly is the Outdoor Training Station. As Mr Eric Tosello, Vice President and Managing Director of The North Face® Asia Pacific, shared with us, the outdoor training station is not at a fixed training location. Instead, outdoor activities are organized each week, with the activity varying from week to week with the aim to show you that you do not need a specified workout area or activity to start – you just need to head outdoors. Through this, a community from all walks of life can come together to support and push each other to keep improving yourselves and to not give up.
So head on down to their flagship store located at Marina Square and grab yourself some active wear to accompany you on your fitness journey!
Address: 6 Raffles Blvd
#02-171 to 175, Marina Square
Singapore 039594
(Opposite Marks & Spencer)
Website: http://www.thenorthface.com
Facebook
Instagram
in Lifestyle
