Sephora Is Holding The Biggest Interactive Beauty Pop-Up Event In Southeast Asia With 9 Photo-Worthy Themed Rooms

Exclusive makeup launches, free goodies, and workshops at Sephora Playhouse

Sephora Playhouse2This image is an artist’s impression of the event space. Source: Sephora Singapore

Makeup junkies, you’re in for a big treat because Sephora Singapore is holding the first and biggest interactive beauty event in Southeast Asia to celebrate their 10th anniversary!

Dubbed the Sephora Playhouse, the massive event will take place at Ngee Ann City Civic Plaza from 21st – 29th July, and has 9 themed and experiential rooms in store for us.

Sephora Playhouse1This image is an artist’s impression of the event space. Source: Sephora Singapore

Each room is custom-built and specially designed according to a popular beauty brand like Benefit, Fenty, and Tarte, and comes with a unique QR code that will lead you to an exclusive website with even more activities online!

Here are what’s available at each Instagrammable room:

Sephora Playhouse3These images are an artist’s impression of the event space. Source: Sephora Singapore

  1. Sephora Collection – A life-sized Lip tube for photo-taking, and an actual slide
  2. Benefit – A bubblegum pink ice cream parlour, a retro-themed brow-bar, and a ball pit
  3. Estee Lauder –  A bright blue prismatic mirror maze
  4. Fenty – A dream-like universe filled with Moroccan vibes
  5. Fresh – A minimalist beauty kitchen to play around with Fresh ingredients
  6. Kat Von D – Life-sized Kat Von D products to pose with
  7. Tarte – A whimsical paddle pool with optical illusions that will make you look as if you’re under the sea
  8. Too Faced – A crazy amount of peaches with Too Faced’s signature scent all around
  9. Urban Decay – A palette-inspired trampoline!

Sephora Playhouse4This image is an artist’s impression of the event space. Source: Sephora Singapore

Sephora is also teaming up with professionals from beauty brands to hold workshops for makeup techniques, and limited-edition merchandise from some of the most coveted brands will be on sale at Sephora Playhouse! Too Faced’s Peaches & Cream collection and Benefit’s Pretty In The U.S.A. set will be debuting in Singapore at Sephora Playhouse too, so you’ll be the first to get your hands on them.

As an added bonus, there’s going to be plenty of giveaways and deals going on, like a complimentary sequin mermaid pouch and Tarte lip gloss for every Tarte Rainforest of the Sea Eyeshadow Palette Vol.III bought!

Sephora Playhouse is open exclusively to all Sephora Beauty Pass members only, with priority access on 20th July given to Gold members. Sign up for a Playhouse session here – the first 500 to arrive at the event will receive a goodie bag!

This image is an artist’s impression of the event space. Source: Sephora Singapore

Sephora Playhouse
Address: Ngee Ann City Civic Plaza
Date & Time: 21st – 29th July | 12PM – 10PM
Register here

Choy’s guilty pleasures include reading dog encyclopedias for leisure, prancing to songs by Kollectivit and The Lonely Island when she’s home alone, and eating the skin off her chicken nuggets before biting into the meat. Mmm...

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